Paid Links
6 years, 5 months ago Posted in: Google, News, Paid Links, Special 0
BeatThatQuote.com Penalised Due To Paid Links

BeatThatQuote Penalised for Paid Links TweetYesterday, the news broke about Google buying BeatThatQuote.com and once again Aaron Wall of SEOBook was right on the pulse checking out their backlinks. Why? This financial and insurance industry is rife with all sorts of paid links, which are against Google’s guidelines – resulting in them being penalised by Google earlier today. Questionable SEO Tactics Without going into detail and offering my own analysis of just what they did I will give a brief summary of what Aaron kindly pointed out: Doorway…

6 years, 6 months ago Posted in: Paid Links, Special 1
Benefits, Risk, And Thoughts On Paid Links by J C Penny & Forbes

The Risks and Thoughts Around Paid Links TweetIf you work in the search marketing industry you will likely have heard about The New York Times outing J. C. Penney for their apparent paid links strategy. There have been a number of detailed articles about this very public story but the following are some of my key thoughts that have come about from what has been reported and discussed. J.C. Penney, SearchDex, TNX, and The NY Times The company J. C. Penney are a massive brand in…