Special
6 years, 5 months ago Posted in: Google, News, Paid Links, Special 0
BeatThatQuote.com Penalised Due To Paid Links

BeatThatQuote Penalised for Paid Links TweetYesterday, the news broke about Google buying BeatThatQuote.com and once again Aaron Wall of SEOBook was right on the pulse checking out their backlinks. Why? This financial and insurance industry is rife with all sorts of paid links, which are against Google’s guidelines – resulting in them being penalised by Google earlier today. Questionable SEO Tactics Without going into detail and offering my own analysis of just what they did I will give a brief summary of what Aaron kindly pointed out: Doorway…

6 years, 6 months ago Posted in: Paid Links, Special 1
Benefits, Risk, And Thoughts On Paid Links by J C Penny & Forbes

The Risks and Thoughts Around Paid Links TweetIf you work in the search marketing industry you will likely have heard about The New York Times outing J. C. Penney for their apparent paid links strategy. There have been a number of detailed articles about this very public story but the following are some of my key thoughts that have come about from what has been reported and discussed. J.C. Penney, SearchDex, TNX, and The NY Times The company J. C. Penney are a massive brand in…

6 years, 8 months ago Posted in: Blogging, Link Building, Special 0
Authorities to Seek Blogging Disclosures for Paid Links

Disclosure of Paid Links to be Investigated TweetThe internet is accessible to practically anyone with the equipment to do so providing a level of anonymity whilst at the same time a step to have a voice. It has given rise to bloggers, writing across many different subjects. As they devote their time to these blogs, writing personal article after article, they see their blogs carefully nurtured into what you could call a trusted domain. During that time they will be approached to promote material and…

6 years, 9 months ago Posted in: Conferences, Link Building, Special 0
Thoughts on Link Building from the Distilled Pro Seminar

ProSEO Link Building Presentations TweetI recently attended the Distilled Pro Seminar event (held in partnership with SEOmoz) and over the course of both days there was lots of talk about link building. Read the rest of this blog to hear snippets of what was discussed and also my personal thoughts on the matter. One of the big things to come out of the whole event was the following: This is important to stand the test of time and make sure Google doesn’t discount the strength…

6 years, 10 months ago Posted in: Interviews, Personal, Special 0
Inhouse SEO Link Building Interview With Ontolo

Inhouse SEO Link Building Interview Tweet It came to my attention that Ontolo were inviting answers to an inhouse SEO link building interview for which I prepared answers and sent them across. Section 1: Day-to-Day Link Building Questions 1. As an inhouse SEO, what are your top 5 most important link building tasks and responsibilities? Besides the obvious one of obtaining links for any targets set, I keep my eye out for: R&D into new techniques to improve the quality of the overall link profile…